15 SECOND SPOT

The 15-Second Radio Spot is a concise commercial delivering a sharp memorable message that can be deliberately placed at strategic times during Ad breaks or as a sponsorship throughout the day, for example to the news, weather or traffic reports.

BENEFITS

Ideal for highlighting one/two major sales specials. Ideal for name brand recognition when placed at multiple strategic times, reinforcing your company brand name and services.

STRENGHTS

Punchy duration,
intriguing,
Cost-effective

GUIDELINES

What to include – minimum:
Company Name x 1 One Call to Action detail (Phone or Address) x 1

Word count guide for 15 SECONDS:
33 words = lots of inflection, sincere read 39 words = typical, straight read 45 words = fast read 50 words = hard sell, maximum speed read

30 SECOND SPOT

The 30-Second Radio Spot is a powerful vehicle to deliver your Core advertising message in a bite-sized length. It is the most commonly used standard radio spot duration in the industry.

BENEFITS

In a 30 seconds spot, you can comfortably mention the company name twice, (ideally near the beginning and at the end). A clear offer of services or products at the centre and a call to action point of contact (website, phone, address) mentioned twice. A well constructed clear and simple 30-second Radio spot is often the most effective ad.

STRENGHTS

Powerful Impact,
Versatile,
Memorable

GUIDELINES

What to include – minimum:
Company Name/Brand x 2 Unique Selling Points x 2 (or 3 Maximum) Two Call to Action details (Phone &/or Address, Web) x 1

Word count guide for 30 SECONDS:
65 words = lots of inflection, sincere read, time to breath 78 words = typical, straight read 90 words = fast read 100 words = hard sell, maximum speed read

45 SECOND SPOT

A 45 second Radio advert has all the benefits of the 30 Second Radio Ad plus the extra 15 seconds to sweeten the sales message or include that vital extra detail about your services and products. In 45 Seconds you can also re-emphasize your Name/Brand or hammer home an enticing call to action.

BENEFITS

Ideal for establishing new businesses in the market ideal for highlighting multiple sales specials, services or locations.

STRENGHTS

Punchy duration,
intriguing,
Cost-effective

GUIDELINES

What to include – minimum:
Company Name/Brand x 2-3 Unique Selling Points x 3 (or 4 Maximum) Two Call to Action details (Phone &/or Address, Web) x 2

Word count guide for 45 SECONDS:
98 words = lots of inflection, sincere read 117 words = typical, straight read 135 words = fast read 150 words = hard sell, maximum speed read

60 SECOND SPOT

The 60-Second Radio advert is the Optimal Spot to convey a thoroughly convincing sales message as it offers enough time to engage the listener in a conversation. You can pace and lead, and take the time to show the target audience the benefits of your Company’s services and products.

BENEFITS

The 60-Second Radio Spot is recognised in the industry as inclined to have the highest impact per Commercial. In 60 seconds you can take the time to differentiate what your company can offer from what your competitors do. You also have the greatest creative options such as the ability to weave a well-designed sales message into entertainment or comedy.

STRENGHTS

Engaging,
Maximum Creativity,
Wide-ranging

GUIDELINES

What to include – minimum:
Company Name/Brand x 3 Unique Selling Points x 4 (or 5 Maximum) Two or Three Call to Action details (Phone &/or Address, Web) x 3

Word count guide for 60 SECONDS:
130 words = lots of inflection 155 words = typical, straight read 180 words = fast read 200 words = hard sell, maximum speed read

3 MIN PHONE OUTS

A Phone Out is a LIVE 3 Minute Radio Advert delivered through a Phone Conversation between an Announcer and a Client, advertising and promoting products and services.

BENEFITS

The extra power of the Phone Outs is that you are partnering with the Radio Announcer to Sell Your Business!

STRENGHTS

Personal,
Immediate,
Conversational

GUIDELINES

Plan Your Advertising Campaign and Book Well in Advance It is strongly advisable that all phone outs be booked no less than a month before the On Air date, due to demand and limited space in the Radio Samoa scheduling.

Be prepared Once you have booked your Phone Out, in order to maximise the impact of your 3 Minute Phone Out, you need to plan out exactly what you will say in this limited time. It is essential that you have a clear idea of what specific information you would like the Radio Samoa audience and potential clients to remember in order to take action and bring you business. It is advisable that you should write a script of the whole 3 minute conversation or at least write down bullet points of the main components to include.

Samoan Acknowledgements It is not advisable to acknowledge and greet the Samoan Community in its formal customary and oratory traditions. These take up a lot of airtime and will need to cut it out for the sake of time and the need to focus on the business promotions

Live Reads
Announcers Spoken Ad

This is a 30 second Radio Advert script which is read out live but with the added point of difference by having an Announcer or Radio Personality’s voice as an endorsement.

GUIDELINES

This script are no more than 8 lines at 12pt font on regular margin sheet – All ads not permitted to promote or mention third party sponsors or business

Radio Interviews

Radio Samoa offers two options for booked Radio Interviews for Business Promotions. 10 minutes or 20 minutes.

GUIDELINES

• Clients need to provide and create a portfolio of the product description and a company or personal bio for the Radio Samoa interviewer. Please provide a typed out copy or list to: • Describe what you will talk about, topics to discuss, and a bit of background information in your bio. • Make sure to have in your list your contact details, and any other information that might be helpful in promoting your product or business

From Our Clients

“There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the “Samoan renting booklet” version whenever we have run a campaign on Radio Samoa”

Mene Setefano

National Pacific Advisor Department of Housing

“We have found our campaigns with Samoa Multimedia Group very successful with excellent results. Our recent Poem Competition on Radio Samoa exceed expectations with a record number of entries, we absolutely recommend Radio Samoa and Samoa Times to anyone who wants to reach the community”

Pesio Ah Honi Siitia

Pacific Manager, Mapu Maia Services - Problem Gambling NZ

“I have been using Radio Samoa to advertise my business for several years now. I continue to experience impressive results as Radio Samoa is the ideal means for reaching my target market – Samoans who need help with immigration matters.
Over 90% of my new clients say they first heard about me through Radio Samoa with the rest being referred by friends and family. Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable. It is due to the positive experience of working with Radio Samoa that I intend to use their services for the foreseeable future.”
Ken Fernyhough

Fern Immigration Services