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Radio Samoa is the flagship of Samoa Multimedia Group (SMG). Radio Samoa is the trusted source of information for the Samoan community in Auckland and internationally. During its 22 years of service, it has built a strong interactive relationship with the community through integrity and delivering compelling content to enhance the wellbeing of Samoans and Pacific communities.

Join the success of many advertisers who have targeted this exclusive market through Radio Samoa. Our station is an integral part of the Samoan community broadcasting in both English, Samoan, and Tongan languages.

Radio Samoa connects the community with quality programming covering news and information from Samoa, local news, current events, sports, education, religion, health, immigration, law, youth programs and our own traditions and culture.

The nationally recognised broadcast survey company GFK tracks our cumulative weekly audience at 65,000* listeners that spend 6.5hrs listening per day. This is a significant exclusive listener-consumer base.

* Source: GFK commercial radio audience measurement survey S1 2020 Auckland​

PROGRAMMES

6AM – 10AM | WEEKDAYS

The Breakfast show with Tavai and Janine help you start the day with amusing infotainment with a sprinkling of austerity to keep you well-informed. Guaranteed to put a smile on your dial!

30.5K

LISTENERS WEEKLY

25-39

AGE

10AM – 2PM | WEEKDAYS

The Tiatia Morning Show will ensure the radios at home and the offices are locked into 1593AM. Tiatia is “that guy” who can make watching grass grow entertaining. He will mix it up with music, games and zumba workouts…yes radio zumba.

31.5K

LISTENERS WEEKLY

25-39

AGE

2PM – 6PM | WEEKDAYS

The Drive Time Show ensures your stress levels are kept at minimum during the afterschool run or after work and you are stuck in Auckland traffic. Entertaining content and good music are the ingredients to keeping the stress levels down.

15K

LISTENERS WEEKLY

40-54

AGE

6PM – 10PM | WEEKDAYS

The Evening Show provides content that helps you unwind. Spiritual food for thought and cultural content keeps our listeners nourished and revitalised.

16K

LISTENERS WEEKLY

25-39

AGE

* Source: GFK commercial radio audience measurement survey S1 2020 Auckland

Ken Fernyhough

Fern Immigration Services

“I have been using Radio Samoa to advertise my business for several years now. I continue to experience impressive results as Radio Samoa is the ideal means for reaching my target market – Samoans who need help with immigration matters.
Over 90% of my new clients say they first heard about me through Radio Samoa with the rest being referred by friends and family. Without the market penetration achieved through Radio Samoa, it is questionable as to whether my business would be viable. It is due to the positive experience of working with Radio Samoa that I intend to use their services for the foreseeable future.”

Pesio Ah Honi Siitia

Pacific Manager, Mapu Maia Services
Problem Gambling NZ

“We have found our campaigns with Samoa Multimedia Group very successful with excellent results. Our recent Poem Competition on Radio Samoa exceed expectations with a record number of entries, we absolutely recommend Radio Samoa and Samoa Times to anyone who wants to reach the community”

Mene Setefano

National Pacific Advisor Department of Housing

“There is always a noticeable increase in calls to our Call Centre from the Samoa Community, and demand for the “Samoan renting booklet” version whenever we have run a campaign on Radio Samoa”

Olo Elise Puni

Director (Health Star Pacific)

“Radio Samoa provides our organization with the media channel to service the biggest Pacific Island community in Auckland. In our case, Radio Samoa is our main media in the dissemination of health information to the Samoan community. Radio Samoa makes our message easier and clearer to understand, for our Samoan target audience, through the use of the Samoa language. Heath Star Pacific limited considers the service of Radio Samoa as an essential and vital part of the Samoa community in Auckland

Finally, I believe that Radio Samoa is meeting a specific need for the Samoa community. I also believe that Radio Samoa has both the technical skills, as well as the management depth to provide and deliver a quality service for both its clients and listener’s”

Apii McKingley

South Auckland Regional Manager (Finance Assist)

“I would not advise you to reduce your advertising time because from my experience, consistency, repetition, is the key to increase prospect and leads to your business.”… “That was the best advice I ever received from Radio Samoa rep Janey because, my business is continuously growing ever since I began advertising with Radio Samoa, nearly seven years ago. Thank you Radio Samoa for being my partner in promoting my services to the community. You are the number one station in the Samoa community”

Bella LeeHang

Owner (Lady Bella Catering Ltd)

“Our work with Radio Samoa team aimed to get more customers & improve our turnover. We were thrilled when they did just that, it was beyond our expectations. They are very efficient in what they do. We have no hesitations in recommending them”
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DEMOGRAPHIC

THIRD MOST SPOKEN LANGUANGE IN NEW ZEALAND

0

people stated that could speak the Samoan language (including non-Samoans)

IN AUCKLAND
118,503
IN REST OF NEW ZEALAND
64,218
IN THE ISLAND
197,705

SAMOA POPULATION | 2018 CENSUS

LANGUAGE SPOKEN BY PEOPLE IN AUCKLAND REGION | 2018 CENSUS

PACIFIC POPULATION | 2018 CENSUS

2006
131,103
2013
144,138
2018
182,721

SAMOA POPULATION IN NEW ZEALAND | 2018 CENSUS

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